Agency work for Superunion - Momentum was looking to bring their brand to life internally across various sites for MMH, Momentum and Metropolitan through a number of campus assets available for branding.
The project aimed to create an always on narrative that would emphasise Momentum as an enabler of success. The goal was simple - beautifully crafted design that would "lift" the CI assets into a fresh, innovative visual language that would resonate with the staff walking the campuses each day.
THE CREATIVE CONCEPT - SUCCESS IS MOTION
Not all success is the same… but it all has motion.
Success means different things to each and every one of us. But one thing that remains common is our ability to keep moving towards it.
Success is Motion pays tribute to the forward movement and everyday steps you take towards success. The moves you make to pave your way towards it.
Success doesn’t wait. Success doesn’t stand still. Success moves and moves you.
MOODBOARD
IMAGERY SELECTION
APPLICATION
