I’m an independent creative with 15 years of experience working at the intersection of design craft and creative direction.
My core focus is brand development – from conceptualisation and brand identity through to full visual systems and brand guidelines – with additional expertise in event and experiential design, learning and communication design, collateral, digital, UI, and presentation design.
My approach blends strategy with instinct, and I put a strong emphasis on client collaboration to deliver creative that is elegant, vibrant, and purposeful. I believe good design should say “look at this” rather than “look at me” – a principle that underpins my commitment to creating work that balances beauty with function.
Over the years, I’ve been privileged to work across industries including Financial Services, FMCG, Agriculture, Manufacturing, Telecoms, Fintech and SaaS, Food & Beverage, and Non-profits.
I’ve collaborated with teams in South Africa, Malawi, Mozambique, Zambia, Tanzania, Botswana, and Eswatini, with additional exposure to Madagascar, Togo, Comoros, and Senegal – giving me a deep appreciation for cross-cultural brand application and regional nuance. I’m passionate about our beautiful continent, and thrive on creating African solutions for African challenges; delivering work that resonates locally while meeting global standards.
Clients and colleagues recognise me for my reliability, attention to detail, and strong business understanding – qualities I draw on to balance big-picture creative direction and beautiful craft with hands-on design delivery that is strategically sound.