Lovechild is an exciting new concept store showcasing the abundance of wonderful local South African businesses who create products for babies and toddlers, offering the market access to something more than the usual mass-produced retail experience.
Creating a brand for this boutique presented an opportunity to get really creative and playful, fast becoming a passion project that showcases an organic style I enjoy working in. Inspired by paper cutouts from childhood arts and crafts, I created a bright, bold visual language that appeals to parents, gift givers, and children alike.
