Despite it's status as a start-up, Elephant Bush Consulting is built on a strong foundation of credentials in brand and marketing, and as such, the client required a brand identity to match.
In naming the sustainability-focused consultancy, the client drew inspiration from the elephant bush (spekboom) plant, known for its restorative, transformative, and climate positive properties.
The elephant bush plant is symbolic of the client's goal to create a consultancy based on the principals of ecosystem thinking, empathetic strategy, and ethical practice, believing that: Purpose + Brand + Sustainable Action = Growth.
Our goal was to create a brand that would be clean and simple, but capture a confident, calm, and open tone. The (fun) creative challenge was taking this incredible plant, filled with such rich symbolism, and bringing it to life in an identity that would stand out in a sea of leafy, green sustainability related brands.
INITIAL CONCEPT ONE
INITIAL CONCEPT TWO
OTHER CONSIDERATIONS
FINAL BRAND IDENTITY
